People don't buy products, they buy benefits. Mere product benefits can be the same across multiple products, so then how does a consumer chose one product over the other? In a marketplace increasingly full of parity products, consumers buy into the advertising. The more persuasive and charmingly put forth proposition, generally wins the consumers' attention and share of wallet. Agency practitioners strongly believe that when audiences are exposed to ads it causes changes in human cognition, emotions, and behavior.

Our company believe that there is only one rule for advertising to be effective "it has to be creative". It is not just the sense of how it is visually presented, filmed, or worded but most agencies should be very innovative in terms of how they plan to pass on the message to consumers. Success comes when agencies are able to be creative enough to break through the targets mindset and ignite a brand relationship. We can either play it safe and risk losing the marketing war or can try to constantly come up with fresh ideas.

Currently we are Exclusive Marketing Agency for www.e-shipchandler.com